Saigon Beer Countdown Party took place on the night of December 31st at Hoan Kiem Walking Street, Hanoi, attracting approximately 40,000 attendees. As Sabeco’s first-ever Countdown Party in the capital, the event marked a significant expansion of the brand’s presence in Northern Vietnam and positioned itself as one of the city’s major New Year’s Eve celebrations.
Held in an open-air setting around Hoan Kiem Lake, the event featured a large-scale central stage, state-of-the-art sound and lighting systems, live performances by artists and DJs, and a high-energy countdown moment welcoming the new year. Given the scale and the prime public location, extensive technical coordination, security management, and crowd control operations were implemented to ensure a safe and seamless experience for all participants.
